CB University - An Honest Review, Should you Buy It?

Product Name: Clickbank University
Product Owners: Matt Hulett, Adam Horwitz, Justin Atlan
Advertised Price: $47 per month
Upsells: $594
Rating: 95/100

Clickbank University offers TWO different training programs for TWO types of people.

Their main training is about publishing your own info products. That means you would create an ebook or video training series, then market it online. 

The other training (included in the membership), is for training affiliates to sell other people's products online. This is what I do to make money. It's a legit way to earn money online, but there are different ways to approach it. 

Clickbank University (CBU) has some pretty good affiliate training, but not my #1 choice. I've been doing this stuff for almost a decade now. If you want to be an affiliate and build affiliate websites, then you are better off learning about that stuff from this affiliate training center. They've been around for 15 years, and have produced thousands of success stories (some of which I've personally mentored, since 2012).

If you want to sell your own digital products, CBU is a great choice, but I don't recommend you purchase everything Clickbank wants you to buy. As is typical of this type of company, they start you off with one product, then continually add things during the “upsell” process, so your final price becomes way higher than you expected. Keep reading for details on what to NOT buy from them if you go with CBU.

I'll also cover the CBU affiliate training in more detail.

What Is Clickbank University?

Clickbank University is a training center and community on how to create your own info products to sell online. You can also learn how to market other people's products via affiliate marketing.

Quick Review

The quality of training is very good, and the community is somewhat active. The price is quite high but not unreasonable for what you get. I think this could be a good product for someone looking to market information via their own info product listed on Clickbank, but not for someone looking to make money in affiliate marketing.

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Inside Clickbank University 2.0 Members Area

Inside CBU 2.0, you'll see there are a few tabs. In order to get access to all the lessons, you have to fill out a form and request it. Otherwise, the lessons are drip-fed on a schedule. The main training is going to be “vendor” training. You'll learn how to create a customer avatar, set up a landing/sales page and funnel, getting your product on Clickbank, then scaling your business. Each section of the training has several videos, and they range for 3-25 minutes long.

There's a ton of content, so Clickbank University is worth the price if you are creating your first product and trying to learn how to sell it online!

You'll also have access to the Clickbank University Forum, where you can get in contact with other members, and exchange ideas. The forum portion of the program has improved dramatically in the past 3 years. It's still not nearly as active as my #1 recommended affiliate training program, but the content is much more focused on product creators, rather than product affiliates. So, my original review of Clickbank U. still remains the same: It's a good place for product creators, but affiliate training is just kind of an add-on bonus.

Are you just starting your first online business and not sure whether you want to be a product creator or affiliate? Personally, I prefer being an affiliate. It's not as glamorous as owning your own product, but I think it gets much closer to the idea of passive income. Check out how affiliate marketing creates passive income better than any other type of business.

5 Things I Liked About Clickbank University 2.0

The main training center focuses on product creation, which is different from most other “make money” systems that I review. Product creation can be a very lucrative online business if you create a high quality product(s) and can drive traffic to your site. (They did add an affiliate section, which I'm going to cover below. )

You can make even more money if you have a good email sequence for email marketing, and even MORE money if you have good incentives for affiliates to start doing the selling for you.

I didn't watch all the videos available to me, but the ones I saw were very candid, high quality, and provided real insight into how online marketing works. I saw a few about how to think of a product to sell, how to drive traffic to your website, and the basics of how affiliate marketing works on Clickbank.

There is a ton of info to read, so if you join Clickbank University, you'll have plenty to keep you busy. Beginners will definitely benefit from training, as well as low-intermediate to intermediate level online marketers. I think if you have experience and have just not found luck with your previous campaigns, you might find the info pretty standard, and might only benefit from later training modules (which I was unable to view)

1. Lots of High-Quality Lessons

There are weeks and weeks of lessons within CBU. They are a combination of face-to-face video, plus over the shoulder video. There's also a downloadable written portion (green arrow in the image below) where you can see basic highlights from the video portion. Though I love video, written stuff is easier to review. No need to watch a 20-minute video again to just get a refresher!

2. Website Builder (Builder 2.0)

Originally I was against the Website Builder because I assumed it was just another CMS like WordPress. Too bad they really didn't make it clear in the main sales video. I skipped all the upsell junk because I really hate the upsell process that most companies force us through. However, after investigating it a bit, I think it could be beneficial for product creators. Having a pre-set funnel strategy and landing page builder could help some newbies stay on track.

It can even help you build your membership area, and other aspects of your business using a cookie-cutter style program. That will save you a lot of time, especially as a newbie!

This is a way to help you create a website for your own product that essentially integrates with Clickbank to make selling this product easier. I think this is a cool idea, and for folks looking to create their own digital product, this would be a worthwhile investment. But remember, you're now paying $47/month for CBU members area ($564 per year), PLUS $594 for the builder. Your yearly cost of business operation just jumped to over $1,000. Also, remember that this might lock your site into their builder, so if you decide to change to outside hosting at some point, I'm not sure how that process goes.

If you are serious about creating and selling your own digital products online, you need to prepare yourself for such an investment. It's still a million times cheaper than a brick and mortar business, but not as cheap as being an affiliate.

3. More Active Community!

When I first reviewed Clickbank University, I was very critical of their support system and community. Many questions were unanswered, and emails were not responded to it. It was a ghost town. However, 3 years later, it looks like things have picked up a bit.

It's still not a thriving community of instant answers and fixes to problems, but it's greatly improved. You can see from screenshots below that there are new questions posted almost daily, and that there are several answers per thread. Some people respond in quite a lot of detail. Experienced members are helping newbies, and people are exchanging information to help improve each others' businesses. Awesome!

Frequency of Questions and Number of Responses

Example of In-Depth Answer

Example of Expert Helping a Newbie

4. Weekly Q&A Webinars

Now, included with your membership, are weekly webinars for asking questions. I am going to attend one this week to see how it goes and report back when I have more information.

5. YouTube Ads Crash Course + Copywriting Course

This is another portion of the training that will teach you how to market your product and/or website with YouTube ads. On top of that, there's a short guide for learning how to write ad copy. These are not extensive, but they are included in your “library”, and can help you get traffic to your landing page.

3 Things Clickbank University 2.0 Could Improve

1. More Examples Of Products And Affiliate Sites

The toughest thing for someone getting started is figuring out what to sell, whether they are a product creator or affiliate. It would be great if Clickbank spent some time showing websites and products that are doing a good job. I understand this can be tough since many products and website creators don't want their hard work copied by a bunch of students! However, examples of successful entrepreneurs doing the same thing you're doing would be good for inspiration.

2. More Traffic Examples

Traffic is the heart and soul of a business. Without traffic, you simply aren't going to make money online, regardless of what you're selling or what business model you're using. There is a completely separate tab for traffic in the member's area, so I had high expectations. However, it's limited to a few videos about Facebook Advertising, then some stuff about Instagram.

• What about Facebook pages?
• What about organic search traffic through Google and Bing?
• What about paid ad spots?
• What about other social media platforms?
• What about content creation? Blogging? Keywords?

They could do a LOT more with the traffic section of their website, although I guess you could ask questions about this stuff in their weekly Q&A Webinars.

3. More Focused Webinars

The webinars are good, and it's nice that you can ask any question you want. However, they are not very organized. I listened to one from August, which was just an audio recording with a bunch of random questions. I think if they had a weekly topic that was focused on a portion of building an online business, then it would be easier to search through the topics to find things that interest you. How are we supposed to take advantage of these webinar recordings when they are all just random topics from the entire world of online marketing?

At the very least, some kind of transcript and tagging system showing which topics were covered would help, and make these webinars more useful, especially for someone like myself who has a little more experience online.

I also attended a recent webinar (Sept 2017), and much of the content was newbie questions about how to manage time and how to get started. Those will be interesting for a real newbie who's just curious about online marketing, but for someone looking to take action, I saw very little “instruction”. The vast majority of the webinar was just looking at a static screen (CBU members area).

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Final Review

Clickbank University is a good product that's worth the monthly membership cost of $47/month if you want to create your own info product and sell it online. However, if you are interested in learning how to sell other people's stuff online as an affiliate, you have better options out there.

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